About Us

Whether you have a Pursuit certified Consultant or Project Manager, we bring vendor expertise, years of practical and operational hospital experience, and ideas to improve your systems and processes.

Welcome to Pursuit Healthcare Advisors

Pursuit Healthcare Advisors, LLC (Pursuit) began as a simple concept: form a company that is based on you. You as the client and you as the employee. By fostering a supportive and educational environment as well as creating opportunities for our employees to make a difference where they work we become part of your team. Together we work to deliver meaningful outcomes.

Whether you have a Pursuit certified Consultant or Project Manager we bring vendor specific expertise, many years of practical and operational hospital experience, as well as ideas to improve your systems and processes. Included with the firm’s promise of nothing but high quality employees, comes the support and experience of our Managing Partners completing the package. It is a simple concept: it’s all about Ü.

Pursuit Managing Partners

Included with the firm’s promise of nothing but high quality employees, comes the support and experience of our Managing Partners completing the package.

Cyndi Vely Cahill - Cyndi has over 30 years’ experience in the healthcare industry. As one of the partners of Pursuit Healthcare Advisors, Cyndi finds innovative ways to bring her previous experiences into making a positive difference in her clients’ outcomes.  She held a number of management and leadership roles with Siemens Healthcare (formerly SMS) in the areas of sales, National Implementations, and running the International Siemens Medical Solutions Executive Briefing Center. Cyndi was the CIO of Presbyterian Medical Center in Philadelphia, PA and the Corporate Financial Applications Manager at a five hospital group in Philadelphia and Southern New Jersey, then named Graduate Health Systems. Preceding her current role, Cyndi was instrumental in the growth of Vitalize Consulting Solutions as part of the executive leadership team. Cyndi contributes time and resources to the College of Healthcare Information Management Executives (CHIME), a not-for-profit organization. She is a former Board Member and now committee member and is a founding Advisor of The Association for Executives in Health Information Applications (AEHIA), a new non-profit organization dedicated to educating, promoting, and serving Chief Application Officers in the Healthcare Industry.

Marc E. Hirshfield – Marc brings almost 20 years of healthcare IT and provider experience to Pursuit Healthcare Advisors.  He is an academically and commercially published PMP® certified Project Manager with a BS, an MBA in Healthcare Administration, and post graduate work in MIS.  He has not only created a successful, automated PMO methodology from scratch, but he built practices for Vitalize Consulting Solutions, Inc., including Project Management, Strategic Services, and Ambulatory as well as grew and managed the Siemens team.  Marc implemented and optimized both physician and HIT solutions for SMS/Siemens in his previous role and was lucky enough to work with some premier providers around the country.  His ability to organize teams, track every detail, and set lofty goals has led him to deliver high quality implementation teams willing to work for him again and again.  Marc’s entrepreneurial spirit and desire to create the “company of choice” for customers and employees is ideal for the Pursuit team’s success.

Robert E. Schwertfeger – Rob brings over 20 years of healthcare IT and practical industry experience to the Pursuit Team.  From his time with the United States Navy as a Hospital Corpsman through his most recent experience growing a multi-million dollar Allscripts Practice for Vitalize Consulting Solutions, Inc., Rob has been able to contribute to all facets of the healthcare IT industry.  He held positions at McKesson, Eclipsys/Allscripts and IBM/Healthlink as well, where he broadened not only his vendor expertise, but also worked with some of the top Healthcare organizations across the country.  Rob has found that “doing what is right” and having fun with the folks you work with consistently determines if one is in the right job.  Starting a new company with the goal of being an employee and customer centric organization is his idea of the right job.  Rob feels that his real world experience, BS in Health Administration, PMP®, and Masters Certificate in Project Management is the perfect combination of strengths and roles to help lead the Pursuit Healthcare Advisors team.

Robin Shine - Robin brings over 30 years of healthcare IT experience to Pursuit Healthcare Advisors. She held a number of management and leadership roles with Siemens Healthcare (formerly SMS) in the areas of sales, consulting services, product management and software development. Robin significantly contributed to the exponential growth of Vitalize Consulting Solutions (VCS) as part of the executive leadership team. VCS was eventually sold to private investors and then sold again to a large multi-national conglomerate.  Her experience spans all of the major HIS vendors. Robin’s focus is on strategy, direction, business expansion and growth. She is excited by the caliber of talent and experience of the entire Pursuit team. Together, the Pursuit team’s number one mission is to bring high quality, creative, reliable, consistent and timely services to their customers; helping to enable their growth and the health of their patients. Robin is also involved in healthcare in her community having served on the Board of Trustees and as the Chariman of the Trustees of Community Volunteers in Medicine (CVIM) in West Chester, PA. CVIM provides safety net medical and dental care to the working poor of Chester County, PA.

What PursüIT can do for Ü!

We work with the most forward thinking healthcare executives to improve efficiency and productivity, to make more with less, and to enhance the quality of healthcare delivery.

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A New Career is Waiting for Ü!

The Managing Partners at Pursuit Healthcare Advisors are anxious for the opportunity to tell you why working with us will be a unique and rewarding experience! 

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